Lunera is the standard for whether artificial intelligence can interpret a premium brand.
An interpretability standard for premium brands in AI-mediated commerce.
From Field Notes
Writing on brands, meaning, and machine interpretation.
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The Company Your Brand Keeps
Section 1: The Soho Opening There is a question every premium brand opening a New York store must answer, and the answer matters more than the storefront itself. The question…
The five pillars
The Lunera Index measures five dimensions, weighted to reflect what AI systems prioritize when constructing recommendations.
Interpretability
30
Trust Signals
25
AI Visibility
20
Semantic Structure
15
Commerce Readiness
10
The Maturity Model
Every brand sits somewhere on the path to being understood.
The Lunera Index places each brand along five stages of maturity — from invisible to AI systems, to authoritative within its category. Most brands have not yet recognized which stage they occupy.
Invisible
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Fragmented
·
Aware
·
Aligned
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Authoritative
Who it is for
Built for brands where positioning is part of what is purchased.
The Lunera Index is calibrated for categories where customers choose meaning as much as utility — where atmosphere, restraint, and reputation are commercial assets, and where being misunderstood by AI carries a cost.
Luxury & Fashion
Hospitality
Wellness & Beauty
Modern Lifestyle & Home
Considered Goods & High Consideration
For brands considering an audit.
The Lunera Index can be applied to a single brand. Brands, journalists, researchers, and partners are welcome to write.